Baby Born Surprise

Combining nurturing play with magical details, so every time you unbox, you unwrap a bundle of surprises. 
Brand Poem
Swaddled tight, sleepy eyes,
It's your Baby Born Surprise.
The smallest, sweetest little one,
Add water for diaper fun.
What color hair, girl or boy?
Unwrap your little bundle of joy!
BRAND
Baby Born Surprise
COPY
Brand Story
Brand Voice
Character Names Branded Games
Packaging Copy eCommerce Copy
Web Content
YEAR
2018-Present