Sarah Terry

CREATIVE SUMMARY

L.O.L. Surprise!
Remix

Music-Themed Brand Campaign

BRAND COPYWRITER •  CREATIVE LEAD • LYRICIST
Yes, I wrote the lyrics to this song. 

Yes, we used those lyrics to inspire the creative for our entire 360º campaign.

Yes, it's a bop.  
KEY WINS
  • $100M+ in sales
  • #1 Bestselling Toy, 2020
  • Toy of the Year, 2020
  • 105M+ YouTube Views
PARTNERS & INTEGRATIONS
  • Sony Music Album
  • 5 Music Videos (105M+ Views)
  • Walmart Wonderlab
  • TikTok Dance Challenge
  • Nintendo Switch Videogame
  • SuperAwesome Partnership
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Dog-E

One in a Million Campaign

IN-HOUSE CREATIVE DIRECTOR • SCRIPTWRITER • COPYWRITER • UX APP WRITER
A one in a million campaign created for a one in a million product, created entirely by our in-house agency team. 

And the lack of hyphens in "one in a million" isn't a typo. The boss didn't want them in the tagline, and sometimes we break grammar rules for the boss!
KEY WINS
  • Top Holiday Toy at Target & Amazon
  • 4 billion+ impressions for CES launch
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Taking inspiration from YouTube heavyweights like Moriah Elizabeth, I led our in-house creative team to create these entertaining and educational How-To videos for the Fall 2023's coolest new dog.

L.O.L. Surprise! 
"You Can Be
Many Things" 

Mom-Targeted
Social Campaign

COPYWRITER •
IN-HOUSE CREATIVE LEAD
Taking THIS and creating THIS.

We let the most vicious logo guru on TikTok roast our branding. And then we used her "new ideas" to create an inspiring campaign for our audience of cool moms.

Created entirely with our in-house creative team in partnership with Emily Zugay (4.3M TikTok followers). 
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From hilarious... 
...to heartwarming.

Cuteness x Barkbox

Sponsored Organic Content

CONTENT WRITER & RESEARCHER
Feature article for Cuteness.com sponsored by Barkbox. 

Interviewed, researched and wrote the piece about Moxie, a diabetic alert dog, and her human, 4-year-old Juniper. 
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Storytelling That Sells

L.O.L. Surprise! Movie Magic

Inspiring the movie maker in all of us with story-centric product line and fierce Netflix movie. 
WATCH TRAILER
  • Story Consultant for first L.O.L. Surprise! feature film on Netflix.
  • Brand Voice & Creative Lead on product line and marketing campaign.
  • Retail feature, TV & digital ads, Netflix movie, Sony music album and more!
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Rainbow High

Meet the Students Campaign

CREATIVE BRAND DEVELOPMENT • COPYWRITER
Creative Strategy and writer for Rainbow High, a story-driven fashion doll brand that sparks imagination and encourages creativity. 

Created attitude and personality for each doll that carried through commercials, YouTube series social media, packaging, activations and more. 

Key Wins

  • #1 New Fashion Doll 2020
  • #1 Fashion Doll 2021
  • 200M+ YouTube Views
  • Billion dollar brand in first 3 years
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