THE CHALLENGE
In the fall of 2019, Disney's Frozen II was released. The toy industry was convinced that it would dominate doll sales. But holiday season is THE time to make big sales, so it was our challenge to take a new approach to a winter theme and beat Frozen at their own game.
THE APPROACH
In our typical L.O.L. Surprise! style, we surprised the world with the ultimate blinged-out party – the Winter Disco.
The retro-chic theme gave energy and glam-factor that is often missing from winter and holiday branding. Featuring a line of fashion dolls, collectibles and playsets that all tied together with a unifying narrative and fierce but chill style!
We kept the party going with a glam Hollywood launch party, an Amazon movie, retail features, wish list sweepstakes, because we wanted all our fans to Chill Out & Boogie Down.
In the fall of 2019, Disney's Frozen II was released. The toy industry was convinced that it would dominate doll sales. But holiday season is THE time to make big sales, so it was our challenge to take a new approach to a winter theme and beat Frozen at their own game.
THE APPROACH
In our typical L.O.L. Surprise! style, we surprised the world with the ultimate blinged-out party – the Winter Disco.
The retro-chic theme gave energy and glam-factor that is often missing from winter and holiday branding. Featuring a line of fashion dolls, collectibles and playsets that all tied together with a unifying narrative and fierce but chill style!
We kept the party going with a glam Hollywood launch party, an Amazon movie, retail features, wish list sweepstakes, because we wanted all our fans to Chill Out & Boogie Down.
