THE LAUNCH: Confetti Balloon Tease

In order to build excitement at launch, we teased the completely unique confetti balloon unboxing with a series of videos and social media posts. 

Plush Fashion Dolls

Na! Na! Na! Surprise

#4 Fashion Doll
Fastest Growing Toy Property of 2020

THE CHALLENGE
Disrupt the Fashion Doll world with something they've never seen before – a SOFT fashion doll. 

THE APPROACH
From the moment I saw these beauties, I knew this brand was special. And fans agreed. It almost immediately became the #1 new fashion doll and the #4 fashion doll overall. 

I wanted to celebrate the plush details and animal inspirations in the copy, because these dolls are making a plush fashion statement. 
Adorable, soft fashion dolls, each with their own animal-theme and unique personality. 

Britney Sparkles
Just a girl, reaching for the stars. 

Minna Moody
I don't wanna talk about it.

Aubrey Heart
Just some bunny who loves lookin' fabulous. 

Roxy Foxy
I don't just dress, I impress.

Carter Cuddles
Here to win. Hear me roar. 

Nina Nanners
Livin' for the palm trees & the sea breeze.
BRAND
Na! Na! Na! Surprise
COPY
  • Brand Story
  • Brand Voice
  • Character Names
  • Character Taglines
  • Packaging Copy
  • eCommerce Copy
  • Web Content
  • Radio Ads
YEAR
2019-Present
links
Website
Instagram
YouTube