#1 New Doll Property of 2020
Rainbow High
Rainbow High is a story-driven modern fashion doll brand that sparks imagination and encourages creativity. With Grit, Love, Action and Moxie (G.L.A.M.), the students of Rainbow High combine their unique creative skills and work together to achieve their unlimited dreams today.
Brand Storyteller & Copywriter
THE CHALLENGE
In the crowded world of fashion dolls, where some brands have been around for years or have powerful entertainment pieces behind them, we had to create a brand of fashion dolls with their own unique story and colorful personality.
THE APPROACH From the beginning, I was inspired by what these rainbow dolls were saying – that when you stay true to yourself and embrace your true colors, that's when the real magic happens.
I took inspiration from their fashions to give each girl a one-of-a-kind story that fans would connect to. We wanted to make Rainbow High an arts school to keep inspiring creativity and imagination with a fashion-forward point-of-view.
IT ALL STARTED WITH A RAINBOW RUNWAY
In December 2019, I pitched a story concept to the leadership and creative team. It culminated in a rainbow runway fashion show that left the room a little speechless.
From that presentation, the world of Rainbow High was born. Working with our best-in-class creative team, we launched the Rainbow High Animated Series.
In the crowded world of fashion dolls, where some brands have been around for years or have powerful entertainment pieces behind them, we had to create a brand of fashion dolls with their own unique story and colorful personality.
THE APPROACH From the beginning, I was inspired by what these rainbow dolls were saying – that when you stay true to yourself and embrace your true colors, that's when the real magic happens.
I took inspiration from their fashions to give each girl a one-of-a-kind story that fans would connect to. We wanted to make Rainbow High an arts school to keep inspiring creativity and imagination with a fashion-forward point-of-view.
IT ALL STARTED WITH A RAINBOW RUNWAY
In December 2019, I pitched a story concept to the leadership and creative team. It culminated in a rainbow runway fashion show that left the room a little speechless.
From that presentation, the world of Rainbow High was born. Working with our best-in-class creative team, we launched the Rainbow High Animated Series.
Rainbow High Animated Series: Airing on Netflix & YouTube (200k Subscribers & 65M views)
Story-driven creative across all touch points.
Rainbow, But Make It Fashion
On social media, we introduced the dolls by letting the characters speak for themselves.
RUBY ANDERSON
Ruby blazes new style trails by creating custom looks that are totally fire.
POPPY ROWAN
Poppy is the monarch of music at Rainbow High and the go-to DJ for every event.
SUNNY MADISON
Sunny is as bright and happy as her name, and she’s obsessed with all things cute and kawaii.
JADE HUNTER Jade’s daring style makes her a total original, and her makeup skills always bring the drama.
SKYLER BRADSHAW
Skyler is the quiet one in the group, but her showstopping fashion designs speak for themselves.
VIOLET WILLOW
Violet is an influencer in the making, so she’s camera ready in luxe looks 24/7.
RUBY ANDERSON
Ruby blazes new style trails by creating custom looks that are totally fire.
POPPY ROWAN
Poppy is the monarch of music at Rainbow High and the go-to DJ for every event.
SUNNY MADISON
Sunny is as bright and happy as her name, and she’s obsessed with all things cute and kawaii.
JADE HUNTER Jade’s daring style makes her a total original, and her makeup skills always bring the drama.
SKYLER BRADSHAW
Skyler is the quiet one in the group, but her showstopping fashion designs speak for themselves.
VIOLET WILLOW
Violet is an influencer in the making, so she’s camera ready in luxe looks 24/7.
Storytelling That Drives Growth
The storytelling at the core of the brand makes growth natural. Based on their love of the show, kids will also be inspired to collect the characters they love in the Cheer line and beyond.
