THE CHALLENGE
Share our brand values with the moms of our fans. They know their kids love our dolls, but we wanted to give them a reason to love the brand, too.  

THE APPROACH 
We let the most vicious logo guru on TikTok roast our branding. And then we used her "new ideas" to create an inspiring campaign for our audience of cool moms to show them how our fierce, fashionable brand stood for something more than just what's on the surface. 

Created entirely with our in-house creative team in partnership with Emily Zugay (4.3M TikTok followers). 

More L.O.L. Surprise!